Turn your mission into momentum.
Storytelling, brand & content marketing strategy for startups, founders, fractionals & freelancers who want to create more impact—not more noise.
You’re not just trying to get someone to buy something. You’re trying to get them to believe in something.
Services
First, we nail your brand narratives. Then, we translate your mission, vision, and purpose into approachable content that people resonate with and remember.
Chances are you don’t have a product problem. If you’re struggling to stand out, articulate your mission, and build trust that converts into investors who want to invest or buyers ready to buy, you have a branding problem. Your brand (and related content) is missing a memorable voice and consistent story.
By getting clear on what that story is (along with all the ways and places you can tell it) you can:
Win the attention of the right audiences,
Create less content while having more impact,
Maintain the loyalty of current customers while building trust with new ones, and
Build a good reputation so your marketing can work harder for you.
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Build authority—authentically.
It's hard to show up online in a way that feels good and stays true to yourself. But, it's not impossible.
By sharing your expertise through your lived experiences you can become a thought leader that talks to your ideal audience—not at them.
You have everything you need. I simply help you uncover it and organize it so that your ideal customer can find you and decides to stick around to hear more. -
Get noticed and be loved.
You know you have a great new product or service. But, do you have a great story to tell about it?
In the age of AI, if you don't have a story, you don't have a brand.
And unless you love wasting time and money, don't even think about creating content without having a compelling narrative to back it up.If you want to quickly scale your audience, connect with ideal buyers, establish trust, and secures brand loyalty, let's start with your story.
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Your brand is your reputation.
Want to be known for something good? Start by learning from someone great.
Every other Friday, get the story and breakdown of a good approach that worked to grow a small founder-led business making a big impact.
Come for a lesson on how to build your brand reputation. Leave feeling hopeful about humanity.
Hey! I’m Renee.
(Yes, it rhymes.)
I've told a lot of stories…(true stories)
As a former business journalist, it was my job to highlight passionate startup founders and small business owners making waves and changing lives in their little corners of the world.
The most useful skill I learned? How to spot a good story.
You see, I’m really good at listening to people talk. And it’s because I believe that everybody has something to say and a meaningful story to share.
But the problem I see everywhere in business is this: Brands struggle to find the stories—and ongoing narratives—that set them apart.
Without a strong story, your business can struggle to connect with buyers and decision makers on an emotional level. (Which, by the way, is how anyone with a heartbeat actually makes decisions.)
Selling through storytelling isn’t just about getting people to buy something—it’s about getting them to believe in something.
When you tell your story well? You connect through a shared identity and sense of belonging.
As a result, your ideal buyer will not only understand that you can solve their problem, they’ll feel affinity to your brand and the values you stand for. They’ll want to take part in your cause, purpose and mission.
But telling your story in a way that captures attention and keeps your ideal audience engaged is hard.
This is where I come in.
I’ve taken my knack for spotting and telling compelling business stories and created a signature process to help you tell your brand story so that you can become the obvious choice for your ideal customer.
Like any good marketing play, storytelling requires clarity and strategy. So that’s where we get started.
Let’s chat process.
You have a vision and a budding brand. Let’s attract the attention you deserve by uncovering your best stories.
one
Get Clear On Your Goals
First, let’s figure out your content goals—from your website to your social channels to your pitch presentations. Are you looking to grow an audience? Become a beloved thought leader? Improve your reach and engagement? Resonate deeper? Get customers? Get clients? Get funding? All the above?
two
We Get to Work
Next, we take a deep dive. Depending on your goals, I’ll lead you (or your team) through a series of workshops and frameworks to define your brand narrative and supporting content. We’ll identify what marketing channels to focus on, and craft a strategy that makes it simple and easy to create regularly impactful content.
three
Strategy & System
I’ll present you with a sustainable strategy and build systems to help you see the strategy through. Whether you’re going at it alone, have a team, or need a team, the strategy and system we develop can be moulded to your specific branding and content marketing needs.
RESULTS
Client wins sound like:
Average audience growth of 1,000+ new followers per month – through strategic storytelling and content that actually resonates.
Transforming a founder’s brand story into an irresistible pitch – helping them secure their first round of funding.
Revamping a newsletter’s content strategy – boosting open rates from 6% to 46% by making the emails something people wanted to open.
Turning a founder’s mission into a clear, compelling brand manifesto – so their customers saw themselves in the story, not just the product.
Creating content that goes viral (and converts) – generating 1M+ views and a 145% audience growth surge for a B2C subscription startup.
Brands I’ve worked with…
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"Loved working with Renee. She’s an exceptional storyteller that is genuinely interested in connecting with her audience in authentic ways. She understands the bigger landscape of what communication means in a context of platform communication channels, and has a vision of how to achieve that for the people she works with.”
Matt Cohen, Founder & CEO, Off the Grid
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“Renee’s creativity, strategic thinking, and profound understanding of content strategy and social media dynamics were evident from the start. Renee consistently demonstrated her expertise in crafting compelling content that not only resonated with our audience but also aligned perfectly with Ridwell’s brand voice and mission. Her innovative approach to content creation and her ability to stay ahead of social media trends significantly boosted our online presence and engagement.”
Laure Gallagher, Director of Product Marketing, Ridwell
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“I highly recommend Renee to any organization looking for an inquisitive and collaborative content marketer who will ask the right questions to drive outsized results…At our fledgling startup, her "I will figure this out" mindset was invaluable and I always appreciated her ability to apply her journalism background to ask the right questions to drive improvements. Plus, her good humor, collaborative spirit, and professionalism made her just lovely to work with.”
George Nachtrieb, Co-Founder, Sunbasket
Need some good inspiration?
In a world of noise, the most human stories cut through. Every week, get a story and actionable insight on how to use storytelling to attract opportunities, build your reputation, connect with your audience, and get buy-in for your business or big idea.
Okay, you found me… Now let's make sure your ideal audience finds (and loves) you.
We’ll work together on a brand narrative and content marketing plan that’ll get your unforgettable story in front of the right people in the right places.