Turn your mission into momentum.
Brand & content marketing strategy for startups, founders, and fractionals who want to create more impact—not more noise.
You’re not just trying to get someone to buy something. You’re trying to get them to believe in something.
Services
First, we nail your brand narrative. Then, we translate your mission, vision, and purpose into approachable content that people resonate with and remember.
Chances are you don’t have a product problem. If you’re struggling to stand out, articulate your mission, and build trust that converts, you have a branding problem. Your brand (and related content) is missing a memorable voice and consistent story.
By getting clear on what that story is (along with all the ways and places you can tell it through content) you can:
Resonate with the right audiences,
Make less content while mattering more to your ideal customer,
Maintain the loyalty of current customers while building trust with new ones, and
Build a good reputation so your marketing can work harder for you.
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Build authority—authentically.
It's hard to show up online in a way that feels good and stays true to yourself. But, it's not impossible.
By sharing your expertise through your lived experiences you can become a thought leader that talks to your ideal audience—not at them.
You have everything you need. I simply help you uncover it and organize it so that your ideal customer can find you and decides to stick around to hear more. -
Get noticed and be loved.
You know you have a great new product or service. But, do you have a great story to tell about it?
In the age of AI, if you don't have a story, you don't have a brand.
And unless you love wasting time and money, don't even think about creating content without having a compelling narrative to back it up.If you want to quickly scale your audience, connect with ideal buyers, establish trust, and secures brand loyalty, let's start with your story.
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Your brand is your reputation.
Want to be known for something good? Start by learning from someone great.
Every other Friday, get the story and breakdown of a good approach that worked to grow a small founder-led business making a big impact.
Come for a lesson on how to build your brand reputation. Leave feeling hopeful about humanity.
Hey! I’m Renee.
(Yes, it rhymes.)
I've told a lot of stories…(true stories)
As a former business journalist, it was my job to highlight passionate startup founders and small business owners making waves and changing lives in their little corners of the world.
The most useful skill I learned? How to spot a good story.
You see, I’m really good at listening to people talk. And it’s because I believe that everybody has something interesting to say.
But the problem I see everywhere in business is people struggle to figure out their one good story—and ongoing supporting narrative—that sets them apart.
Without a strong story, your business can struggle to connect with buyers on an emotional level, which is how buyers make decisions.
Selling through storytelling isn’t just about getting people to buy something—it’s about getting them to believe in something.
When you tell your story well?
Your ideal buyer will not only understand that you can solve their problem, they’ll feel affinity to your brand and the values you stand for. They’ll want to take part in your cause and your mission.
But telling your story in a way that captures attention and keeps your ideal audience engaged is hard.
This is where I come in.
I’ve taken my knack for spotting and telling compelling business stories and created a signature process to help you tell your brand story so that you can become the obvious choice for your ideal customer.
Like any good marketing play, storytelling requires clarity and strategy. So that’s where we get started.
If you’re ready to create marketing that matters and build a brand people truly love, let’s chat. I can’t wait to hear what you’re up to and give you all my best ideas.
Let’s chat process.
You have a vision and a budding brand. Let’s attract the attention you deserve by uncovering your best stories.
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Get Clear On Your Goals
First, let’s figure out your content goals—from your website to your social channels. I want to hear your story and get clarity on what you want and what you value, as well as what you want your content to do for your business. Are you looking to grow an audience? Become a beloved thought leader? Improve your reach and engagement? Resonate deeper? All the above?
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We Get to Work
Next, we take a deep dive. Depending on your goals and where you are in your marketing, I’ll lead you (or your team) through a series of workshops and frameworks to define your greater brand narrative and story pillars. We’ll identify what marketing channels we should focus on to tell your story, and craft a strategy that makes it simple and easy to create (and repurpose) regularly impactful content.
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Strategy & System
I’ll present you with a sustainable strategy and build systems to help you see the strategy through. I can train you or your team on how to implement it and keep your powerful content machine going, or set you up with my network of freelancers to create the content for you. (For startups this can include implementing brand voice & personality.)
RESULTS
Client wins sound like:
Gold Mining for Impact: Uncovering compelling stories within you or your organization and transforming them into impactful storytelling content that converts.
Viral Content Strategies: Crafting viral content strategies that get 1M+ views and boost audience growth by 145% or more. (True story.)
Dynamic Brand Voice: Shaping your brand’s voice and origin story to resonate with authenticity, vibrancy, and heart.
Efficient Marketing Ecosystem: Using an integrated flywheel marketing system to enhance your marketing efforts and drive results.
Engaged Audience Growth: Cultivating a highly engaged audience of enthusiastic fans who are eager to connect with your brand and offerings.
Brands I’ve worked with…
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"Loved working with Renee. She’s an exceptional storyteller that is genuinely interested in connecting with her audience in authentic ways. She understands the bigger landscape of what communication means in a context of platform communication channels, and has a vision of how to achieve that for the people she works with.”
Matt Cohen, Founder & CEO, Off the Grid
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“Renee’s creativity, strategic thinking, and profound understanding of content strategy and social media dynamics were evident from the start. Renee consistently demonstrated her expertise in crafting compelling content that not only resonated with our audience but also aligned perfectly with Ridwell’s brand voice and mission. Her innovative approach to content creation and her ability to stay ahead of social media trends significantly boosted our online presence and engagement.”
Laure Gallagher, Director of Product Marketing, Ridwell
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“I highly recommend Renee to any organization looking for an inquisitive and collaborative content marketer who will ask the right questions to drive outsized results…At our fledgling startup, her "I will figure this out" mindset was invaluable and I always appreciated her ability to apply her journalism background to ask the right questions to drive improvements. Plus, her good humor, collaborative spirit, and professionalism made her just lovely to work with.”
George Nachtrieb, Co-Founder, Sunbasket
Need some good inspiration?
Sign up for my newsletter. Every two weeks, get the real story of how a successful entrepreneur turned a big problem into an even bigger opportunity—with stories, strategies, and takeaways to help you grow your own business.
Okay, you found me… Now let's make sure your ideal audience finds (and loves) you.
We’ll work together on a brand narrative and content marketing plan that’ll get your unforgettable story in front of the right people in the right places.