For Startups & Small Businesses

Without a great story, your sales team has nothing to talk about.

The market is too crowded to simply convince people to buy from you—you need to convince them to believe in you.

A clear brand, a powerful message, a compelling story, and consistent content brings them along for the ride.

Services For Startups & Small Teams

Nail your narrative and turn your mission into momentum.

When you communicate what makes your brand essential, you’ll get buy-in from the right people.

Package One

Brand & Content
Clarity Audit

INVESTMENT:
$1,200

  • Brand Identity Audit: A thorough evaluation of your entire brand with clear, actionable recommendations for improvement. Strengthen your brand identity across all channels and set the foundation for long-term success.

  • Content Strategy Session: We’ll map out your first 3-6 months of content, focusing on messaging that resonates with your target audience. Get a clear plan for creating content that drives engagement and growth.

  • Social Media Branding & Growth Plan: A custom, 3-month social media plan designed to boost your brand’s visibility and engagement. Learn how to grow your following and maintain a consistent presence across platforms.

Package Two

Brand & Content
Strategy Sprints

INVESTMENT:
STARTING AT $5,500

  • Positioning Workshop: Define a clear Mission, Vision, and Purpose that resonate with your customers and investors, and articulate your Unique Value Proposition (UVP) to stand out in a crowded market.

  • Brand Story & Messaging Workshop: Craft a cohesive narrative that turns your UVP into a compelling brand story and messaging pillars that connect with your audience across all channels—from your website to social media.

  • Content Strategy Workshop: Get laser-focused on what to say, who you’re speaking to, and the best platforms to reach them. Together, we’ll create an efficient system for generating high-impact content that drives growth.

Quick sprints, fast turnaround.

one

Get Clear on Your Goals

First, I want to meet you, hear your story, and gather information to get clarity on your goals, values, and direction. I want to hear about what you’ve tried and what new avenues we can explore together.

two

We Get to Work

Here I take a deep dive! I talk with you and/or your departments to “mine for gold storytelling nuggets” that can be folded into a greater strategy. This helps me understand your process and begin to fill in the gaps.

three

Strategy & System

I’ll present you with a sustainable strategy and build systems to help you see the strategy through. I can train your team to implement, or set you up with my network of collaborators build a team with you.

  • “Loved working with Renee. She’s an exceptional storyteller that is genuinely interested in connecting with her audience in authentic ways. She understands the bigger landscape of what communication means in a context of platform communication channels, and has a vision of how to achieve that for the people she works with.”

    – Matt Cohen, Founder & CEO, Off the Grid

  • "Working with Renee was an absolute pleasure. Her exceptional ideas, professionalism, and forward-thinking approach made her an invaluable asset in getting our social media presence up and running for our B2B train-to-hire business."

    – Marche Kaahene, Cengage

  • "Renee’s creativity, strategic thinking, and profound understanding of content strategy and social media dynamics were evident from the start. Renee consistently demonstrated her expertise in crafting compelling content that not only resonated with our audience but also aligned perfectly with Ridwell’s brand voice and mission. Her innovative approach to content creation and her ability to stay ahead of social media trends significantly boosted our online presence and engagement."

    - Laure Gallagher, Director of Product Marketing, Ridwell

  • "I highly recommend Renee to any organization looking for an inquisitive and collaborative content marketer who will ask the right questions to drive outsized results...At our fledgling startup, her "I will figure this out" mindset was invaluable and I always appreciated her ability to apply her journalism background to ask the right questions to drive improvements. Plus, her good humor, collaborative spirit, and professionalism made her just lovely to work with."

    -George Nachtrieb, Co-Founder, Sunbasket

  • “All I want to say is THANK YOU TO YOU. This is the first time we've experienced immense change, analyzation, implementation, and growth. The marketing knowledge, doings, and input you had brought on is new to almost 90% of us.”

    – Natalie Rodriguez, Unica Party Rentals

LinkedIn Reviews

Brand Story & Content for Startups & SMBs

•

Brand Story & Content for Startups & SMBs •

Hi! I’m Renee

As a former business journalist, it was my job to highlight passionate startups and small business owners making waves and changing lives in their little corners of the world.

The most useful skill I learned? How to spot a good story. 

But everywhere I look, I see brands struggle to figure out the stories—and ongoing supporting narratives—that set them apart.

Without a strong story, your brand will struggle to connect with buyers on an emotional level. But when you tell your story well? 

Your ideal buyer will not only understand that you can solve their problem, they’ll feel an affinity to your brand and the values you stand for. In short: they’ll choose you.

Startups & SMBS

FAQs

  • They can be 3 hours or a full day, depending what you and your team hope to accomplish.

  • Absolutely. I encourage it.

  • A complete deck and system built out in the project management of your choice to craft your brand narrative and share it across content channels.

  • Because without a brand story your content will fall flat and you’ll struggle to stand out. Trust me.

You found me… Now let's make sure your ideal customer finds (and loves) you too.

Get your brand in front of the right people in the right places with a powerful story and content keeps them coming back.