Unica Party Rentals
Client Overview
Unica Party Rentals is a party supply company in the Bay Area, facing challenges standing out among numerous competitors.
The Challenge
Unica needed to differentiate itself from other party supply companies and create a compelling BrandStory to attract and retain customers.
The Solution
I collaborated with Unica to solidify their BrandStory, emphasizing their unique value proposition. I rewrote website copy and main landing pages, developed a blog and editorial calendar leveraging partnerships and PR, and revamped their social channels for a polished and professional look. Additionally, I helped the team create systems for capturing stories and increasing regular reviews.
Results
The efforts led to a significant increase in bookings, a 10% rise in newsletter open rates, revitalized referral partnerships, and a doubling of reviews.
