Ridwell

Client Overview

Ridwell is a rapidly growing company with a strong mission focused on sustainability and community impact.

The Challenge

Despite its impressive growth trajectory, Ridwell needed to enhance engagement on their social channels and develop a content strategy that aligned with their mission and goals.

The Solution

I built a content calendar with well-defined themes to align with Ridwell’s mission. By interviewing all teams and departments, I gathered compelling stories for their blog, social channels, newsletter, and paid ads. Additionally, I created a system for repurposing content and fostering cross-departmental connections.

Results

The approach resulted in an average follower growth of 1,000 new people per month and significantly improved engagement rates, driving new leads and expanding into new markets.