Off the Grid
Client Overview
Off the Grid is a well-known food and event organization with a combined audience of 100K followers and newsletter subscribers.
Challenge
Despite its large audience, Off the Grid faced low engagement on social media and a newsletter open rate of around 6%. They needed a content strategy to revitalize engagement and effectively leverage their existing network.
The Solution
I developed a story-first content plan to highlight Off the Grid’s network of vendors and customers across their website, blog, newsletter, and social channels. Over six months, the strategy led to a 36% average open rate for the newsletter, a 10K increase in highly engaged social followers, and a 26% rise in average engagement rate. This success also contributed to a live opening market that attracted nearly 10,000 attendees.
